Style that travels beyond the studio.
From the hands of Ayushmann Khurrana to the world beyond, Mayank Chawla represents a signature of refined style, individuality, and timeless fashion.
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A fashion identity in motion.
A luxury fashion identity shaped around freedom, movement and a distinctive sense of expression. The brand was designed to carry the designer's personality beyond the garments-creating a signature that feels as distinctive as the fashion itself.
Step Inside the World of Mayank Chawla
Discover the space where timeless elegance meets contemporary luxury. Take a closer look inside our store and experience the craftsmanship, detail, and refined atmosphere behind the Mayank Chawla experience.
Design brief
Mayank chawla needed more than a logo. it needed a distinctive signature that could carry the designer's presence from the garment to the complete brand experience.
The identity needed to feel confident, refined and expressive while remaining flexible enough to work across fashion, physical spaces, packaging and communication.
The story behind teh logo
The horse is a universal symbol of freedom, power and fearlessness without restraint, because riding a horse made people feel theycould free themselves from their own bindings and wearing Mayank Chawla brand clothing, they can have the same feel of freedom and fearlessness. Also horse is a symbol of travel, movement and desire, so it is connecting with the models walking on the ramp with desires to do big in life. The sharp-abstract elements around the horse represent flamboyance and gives a 3d look to the logo representing brand stands out more. Mayank Chawla will not speak as a brand, itwill speak as an emotion.
The horse became the emotional centre of the identity.
Premium identity, carried into the clothing itself.
The emblem gains credibility when it moves from a presentation into tactile details that customers can see and touch.
The celebrity wardrobe.
Carried, photographed and remembered beyond the boutique.
Where the stars step in.
Welcoming B Praak into the Mayank Chawla studio—where creativity, craftsmanship, and personal style come together to create something truly distinctive.
Individuality meets iconic expression.
A glimpse into the Mayank Chawla studio with celebrated personalities—each bringing their own character to a world shaped by bold design, refined craftsmanship, and distinctive style.
The identity extends beyond the signboard.
Packaging, invitations, garment tags, ribbon, stationery and presentation pieces create a richer brand experience. The application image contains no generated celebrity or person.
A connected creative process—not isolated deliverables.
Brand brief
Clarify the designer's positioning and fashion language.
Strategic direction
Define how freedom, movement and expression should translate visually.
Identity + packaging
Develop the horse emblem, wordmark and physical brand language.
Brand world
Visualise the identity across fashion, space and materials.
Digital rollout
Carry the same signature into digital communication.
Ready when you are
Ready to build a brand people notice, remember and choose?
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